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January 27, 2012

Company News

RDA Group recognizes Ford Motor Company excellence in quality improvement.

Based on U.S. Global Quality Research System (GQRS) tracking data, Ford Motor Company has had the most significant improvement trend of any full-line automaker in the reduction of customer reported troubles from 2006 through 2010.

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RDA Group announces Frank Forkin is joining the company as Executive Vice President and Partner.

Mr. Forkin brings more than twenty-five years experience in market research serving a diverse group of client industries. He will focus on maximizing profitable revenue growth and will drive sales, marketing, new product development efforts and client services.

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Leaders in Customer Satisfaction and Product Quality Tracking

In an ever increasingly competitive environment, it is critical that companies monitor how well their products and services are performing with respect to their customers expectations. The link between customer satisfaction and hard financial metrics has been well established and companies that place a premium on keeping their customers happy reap the financial rewards.

For over 40 years the RDA Group has been providing our clients with custom research solutions to track product quality and customer satisfaction. Whether it is through a large scale global customer tracking study or a low volume Business to Business survey, RDA can develop a customized program to meet your needs.

What new features do consumers want?

Auto-Ideation™ findings save auto makers and suppliers precious time and resources by providing critical direction for concept development and success.

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