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 Home     August 23, 2014  
Company News

RDA Group once again recognized by AMA as one of the Top 50 Market Research firms.

The top 50 annual report is sponsored by the American Marketing Association and reviews 2013 research revenue from nearly 200 market research firms operating in the United States. RDA Group is ranked 41st on the list, up two spots from the previous year, as its 2013 annual revenue grew by 8.9%, far outpacing the industry average of 3.6%.


RDA Group Revenues Continue to Rise in 2013

Diversification and Automotive Quality Tracking Platform drive growth.  Revenue for the year was $20.83 million; up 9% from the previous year and nearly 50% over the last five years.

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RDA Group Receives ISO Re-certification For Meeting Consumer Market Research and Consulting Quality Standards.

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Leaders in Customer Satisfaction and Product Quality Tracking
In an ever increasingly competitive environment, it is critical that companies monitor how well their products and services are performing with respect to their customers expectations. The link between customer satisfaction and hard financial metrics has been well established and companies that place a premium on keeping their customers happy reap the financial rewards.

For over 40 years the RDA Group has been providing our clients with custom research solutions to track product quality and customer satisfaction. Whether it is through a large scale global customer tracking study or a low volume Business to Business survey, RDA can develop a customized program to meet your needs.

Global Reach

RDA Group has more than 15 years of experience managing one of the largest global tracking programs in the world, operating in more than 60 countries and across 17 multi-alphabet languages. Additionally, RDA Group maintains a strong network of long-term partnerships with local research firms across the globe.

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Leading-Edge Analytical Support

Our Statisticians are “pros” at providing advanced statistical analysis and constructing customized predictive models. Well-versed in a wide array of statistical tools and techniques, primary approaches used by our team members include, but are not limited to:

  • Correlation Analysis
  • Multivariate Regression Analysis
  • Logistic Regression
  • CHAID Analysis
  • Cluster Analysis
  • Leverage (Gap) Analysis
  • Factor Analysis
  • Discriminant Analysis
  • Time Series Analysis
  • Forecasting
  • Customer Segmentation
  • Conjoint, Discrete Choice Modeling
  • Customer Driven Predictive Modeling (CDPM )
  • Price Elasticity
  • Perceptual Mapping
  • Bootstrapping
  • Data Mining
  • Database Integration

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