Home
 
 
 
About RDA
 
 
 
Fields of Expertise
 
 
 
Research Services
 
 
 
Global Research
 
 
 
Contact Us
 
 
 
 Global ResearchChallenges of Global Research     November 18, 2017  
 
Global Reach
 
 
Experienced Global Researchers
 
 
Challenges of Global Research
 

Challenges of Global Research

In reality, certain quality control processes and field monitoring procedures have almost universal application to every market.  However, survey design, data collection methods, local language questionnaire translation, rating scales, etc. must be adapted to the local culture and unique market conditions.  Doing so will lead to success in conducting market research in any part of the world.

Many market research and consulting companies still believe that one size fits all.  This belief often leads to major pitfalls in applying inappropriate methodologies, techniques, and interpretation to unique local market conditions.