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 Global ResearchChallenges of Global Research     June 20, 2018  
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Challenges of Global Research

Challenges of Global Research

In reality, certain quality control processes and field monitoring procedures have almost universal application to every market.  However, survey design, data collection methods, local language questionnaire translation, rating scales, etc. must be adapted to the local culture and unique market conditions.  Doing so will lead to success in conducting market research in any part of the world.

Many market research and consulting companies still believe that one size fits all.  This belief often leads to major pitfalls in applying inappropriate methodologies, techniques, and interpretation to unique local market conditions.