Innovation is a new way of doing something or "new stuff that is made useful"... (Wikipedia)

The message is clear; innovation is driving the auto industry forward. But in order for innovation to be successfully deployed, it must meet a consumer need or desire.

Helping you Avoid "Technology Push" vs. "Market Pull"

Auto-Ideation™ is built on the premise that information is a critical guide to innovation.

Developing the innovations that meet known customer wants and needs not only gives you a competitive edge in a tough market, it maximizes resources and saves money!

The question is - what are those un-met automotive needs? By delivering this critical information to auto makers and suppliers, Auto-Ideation™ has been helping to guide successful innovation efforts since 2003.

Auto-Ideation™ will help you successfully:

• Be the auto maker or supplier that brings leading edge innovation to market FIRST;
• Maximize time and resources by leveraging technology and developing innovation that really is important to customers;
• Integrate the voice of the customer into your product development process;
• Increase your ROI!

Auto-Ideation™
Driving Successful Innovation
Ford Motor Company | RDA Group Collaboration
    Case Study Presented at ESOMAR
Methodology (new in 2010)
2010 Study Information