The RDA Advisor, RDA Group’s quarterly client newsletter, is designed to provide an informative and up-to-date company profile to our clients, suppliers, and other colleagues.

Each installment provides:

• Current information on products, services, and continuous improvement projects
• Concrete learnings from our involvement in professional associations, conference presentations, and publications
• Expert, in-depth counsel on questions or problems universal to market research professionals

The inaugural installment of The RDA Advisor was published in 4th Quarter 2003.

Highlights of the current Advisor include:

Keynote Article
"All You Need to Know From a Single Metric?"

Supporting Article
"Evolution of Customer Satisfaction Research"

Employee Profile
Bharath "Vijay" Vijayendra

Ask the Research Guru
"In attitudinal survey research, should analysis be based strictly on top-box scores?"

Click Here to view the current installment of the RDA Advisor.

For more information about The RDA Advisor, please contact editor@rdagroup.com