Research Data Analysis, Inc. was founded in 1969 as a full-service market research company, primarily supporting the research needs of the automotive industry. Since our founding, we have developed a broad range of quantitative, qualitative, statistical, data processing, and industry consulting skills to meet increasingly varied client needs. 

As a reflection of our global growth and commitment to providing clients with insights on product quality and our customer satisfaction issues, Research Data Analysis signaled its change in strategic direction and size in 1996 with its new name, RDA Group.