RDA Group Quoted in Automotive Engineering International

From Automotive Engineering International
Published January 2009
By Terry Costlow

Jim Thomas, RDA Senior Vice President, was recently interviewed by Terry Costlow of Automotive Engineering International for an article on what consumers are looking for in terms of advanced features, styling and materials when it comes to seats.

Jim provided insight from the syndicated Auto-Ideation III study, a bi-annual study that provides automotive manufacturers and suppliers insight into the unmet needs of consumers.

To read the full article click on the link below:
Sitting Comfortably - Automotive Engineering International

For more information about the Auto-Ideation III Study, contact Jim Thomas (jthomas@rdagroup.com) via e-mail or by calling (248) 332-5000.

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