D A T A C O L L E C T I O
N M E T H O D S
RDA Group, through its regional networks, has the
capability for full service market research and business
consulting. Depending
upon local market conditions and cultural acceptance, RDA
Group has expertise in employing the following data
collection methods in its international markets:
- CATI
(Computer Assisted Telephone Interviews)
- CAMMPI
(Computer Assisted Multi-Media Interviews)
- Telephone
(pen and Paper)
- Mail
(both government and courier services)
- Personal
intercept
- Referral
- Central
location personal interviews
- Business
to Business executive interviews
- Qualitative
(Focus Group, Mini-Group, one on one)
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