I N N O V A T I V E  T E C H N O L O G I E S
 A N D  S E R V I C E S


RDA Group has extensive expertise with advanced methods of statistical analysis.  We have on staff a multi-disciplinary staff led by a number employees with advanced degrees, who are skilled in such diverse fields as:  business administration, political science, economics, sociology, market research, advertising, computer science, software development, cultural studies and psychology.  

RDA Group has expertise in employing the following innovative technologies and services in its international markets:
 

  • Advanced Statistical Analyses (multivariate)
  • Brand Value Studies
  • Buyer Behavior Studies
  • Customer Driven Predictive Modeling
  • Customer Satisfaction Studies
  • Client and Employee Training
  • Data Warehousing & Data mining
  • Employee Satisfaction Surveys
  • Focus Groups (including video conferencing)
  • Ideation Studies
  • Loyalty Measurement and Modeling
  • Mathematical and Statistical modeling
  • New Product Development and Testing
  • Political and Economic Consulting
  • Price Sensitivity & Elasticity
  • Product Introduction Assessment
  • Product Quality Studies
  • Psychographic and Lifestyle Assessment
  • Quality Function Deployment (QFD)