| RDA Group was originally founded to meet the research needs of the automobile industry. We are the premier supplier of product quality and customer satisfaction research to one the largest automobile manufacturers in the world.
Our focus is on large,
ongoing studies that provide rich diagnostic detail for understanding how consumers define quality and satisfaction in automobiles and supporting services.
Our analytical staff and tools enable us to show our clients where to concentrate their resources for the greatest return in terms of customer satisfaction. We
continuously query our abundant historical data for greater understanding of how the foundations of quality and satisfaction evolve.
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