| Over the past 15 years, the Financial Services Industry has experienced revolutionary change. Deregulation in the 1980’s caused banks and financial services companies to reach out to consumers like never before. The growth of the Internet has put unprecedented information and power in the hands of consumers in their dealings with financial institutions. It has changed the way small and medium-sized businesses approach their financial dealings.
Through this period, RDA Group has provided the information companies have needed to understand the changing financial needs and wants of businesses and consumers.
Through both on-going tracking studies of customer satisfaction and ad-hoc qualitative investigation of changing business and consumers attitudes toward their financial affairs, we have enabled companies to be proactive in anticipating changes in the marketplace and reacting with products and services that appeal to businesses and consumers.
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