RDA Group: Industry Experience

RDA Group believes that to be a true marketing research consultancy, we must be intimately familiar with our clients businesses, their customers and the markets in which they operate. This belief forms the foundation of all our activities on behalf of our clients.

RDA Group operates in a select group of industries, with senior researchers who, in many cases, come from those industries. Our staff and wealth of analytical tools enable us to show our clients where to concentrate their resources for the greatest return in terms of customer satisfaction.

Over thirty years of service to the Automotive Industry has made us a leader in this field. When automotive manufacturers need on-going measures of product quality and customer satisfaction, they turn to RDA Group.
We assist a number of Utilities in understanding customer satisfaction with service performance and the implications of their deregulated markets, particularly in terms of consumer expectations.
Over the past 15 years, the Financial Services Industry has experienced revolutionary change. During this period, we have enabled companies to be proactive in anticipating changes in the marketplace and reacting with new products and services that appeal to businesses and consumers.
The Recreational Vehicles Industry has experienced strong growth over the past few years. We have helped several companies in this industry to get closer to their customers.
Our Food and Beverage industry staff works as virtual partners with a number of Restaurant Chains and Distillers.
RDA Group’s Insurance Services staff has helped companies better measure consumer attitudes toward this vital business sector.

Many RDA Group clients, of course, are in other industries. The skills we've developed often apply in fields much different than those described above.