Our research helps clients to understand that customer satisfaction and quality are defined differently in different cultures and markets around the world. We understand that customer satisfaction is affected by a wide variety of cultural phenomena. 

Our work demonstrates that perceptions of product quality result from the interaction of a number of variables, including design, customer expectations, product and company image, perceived value, sales and service experience, the nature of customer communications, as well as troubles customers may experience with a product or service.

RDA Group's experience encompasses a full range of research methodologies utilized in conducting both large ongoing and small ad-hoc research. Consequently, we have no bias in recommending the most effective and appropriate methodology for a particular research issue. Our firm emphasizes the presentation of meaningful information to marketing and strategic decision-makers in graphic-rich, user-friendly formats.