In 1991, RDA Group became the first company to collect all central location survey data on handheld computers. This data collection method is more interesting and engaging for respondents and more accurate because of the power of the software developed for it. In addition, this method allows faster and less costly data turnaround since it eliminates the need for a separate data entry step inherent in hard copy surveys.

As central location surveying became more complex, RDA Group developed our computer aided Multimedia Personal Interview system, or CAMMPI. This is a true multimedia concept display and data gathering tool that provides consumers with a clearer understanding of complex products, concepts and technology.