Types of Studies  Customer Satisfaction

RDA Group recognizes the need for satisfaction programs to be tailored to the specific needs and wants of each individual client. We do not apply  “cookie-cutter” measurement systems to different client programs. Each new and ongoing research study incorporates all of our accumulated applied knowledge of customer satisfaction research as well as the latest information available from the academic community.

Our studies typically include consultation, design, implementation, data warehousing, analysis, and reporting.  Here is a sampling of some of our significant customer satisfaction projects:

• Customer Assistance Center (CAC) Customer Relations Survey 
• Customer Satisfaction Analysis and Reporting
• Owner Loyalty Model
• Financial Services Survey

In addition to the research, RDA Group has conducted countless “ad hoc” research studies for its diverse client base. These “one-time” research studies have been varied in both subject matter and targeted customer groups. The knowledge gained over the years of conducting ad hoc research has complemented RDA Group’s experience with its core of ongoing research.