RDA Group has completed many projects on website usability. These projects involve both qualitative focus groups (to learn what consumers like and dislike about various websites) as well as laboratory exercises (to analyze how users navigate existing and prototype websites). This research has led to numerous improvements in various clients’ web site designs.

Additionally, RDA Group has developed numerous quantitative and qualitative online surveys for clients in the US and Mexico. These surveys are practical where e-mail addresses are available for the target audience, the survey can be conducted among an Internet panel, or the issue is either one internal to a company or business-to-business where personnel have e-mail capabilities.