To optimize service to its clients, RDA Group maintains internal production departments for mailing, telephone interviewing, data processing, and graphics. Having these processes internal affords RDA Group’s client added confidentiality, quality, flexibility, and timeliness. The specific capabilities of these departments follow. 
  • Telephone Interviewing – RDA Group supports over 100 Computer-Aided Telephone Interviewing (CATI) stations. With this facility, RDA Group handles approximately 225 studies per year. Productivity is enhanced by our Automated Call Processing System, which has predictive dialing capabilities including voice recognition techniques to screen out non-productive calls, such as busy signals, SIT tones, and unanswered calls.

  • Optical Scanning – RDA Group uses a state-of-the-art document scanner and imaging system for data entry of nearly all mail surveys. Scanning eliminates the need for a 100% manual verification system because the same accuracy level is inherent to the system itself.

  • Data Entry – For the few surveys that cannot be scanned, RDA Group maintains a staff of highly skilled data entry specialists.  In the 1970’s RDA Group pioneered the practice of a double data entry procedure – 100% data entry verification – in order to increase the accuracy and reliability of data. This verification system requires all hard copy surveys to be entered twice, but by different data entry operators. The second “pass” on the data entry is “blind” meaning that the operator cannot see what the first operator punched. Any discrepancies in entry between the first and second pass force an immediate reconciliation by the second operator. This process yields an accuracy level of over 99.9%. This level of accuracy is particularly essential where any survey data are being used as a basis for employee compensation.  

  • Coding – RDA Group’s coding department is highly experienced in the development and assignment of codes to open-ended survey responses by grouping answers into common categories. With the use of coding, respondent verbatim responses are captured and utilized to their full potential, regardless of the length of the customer’s response.

  • Mailroom – RDA Group’s mailroom is equipped to efficiently label, fold, stuff, and stamp mail packages. RDA Group is capable of handling both large and small volume mailings. On an annual basis, the mailroom handles over 200 studies, and currently processes approximately 4 million survey packages per year – about half of its annual capacity. To date, RDA’s largest point-in-time mailing was 800,000 questionnaires.

  • Graphic Arts Department – To design customized survey instruments and reporting documents, RDA Group has established its own fully staffed Graphic Arts Department. A team of graphics specialists equipped with state-of-the-art hardware and software produce high quality research and reporting documents.