Types of Studies   Product Quality Research
P R O D U C T   Q U A L I T Y   M E A S U R E M E N T

RDA Group is the designated supplier for all product quality research worldwide for one of the United States largest automobile companies. 

In an effort to meet established vehicle quality imperatives, this company called upon RDA Group to develop a standardized quality measure for their global markets.  After considerable research and testing, RDA Group developed an integrated quality system that is now adaptable in all global markets. 

Currently, this product quality survey is being conducted in the U.S., Canada, and the following global markets:

Europe Latin America Asia-Pacific
France
Germany
Great Britain
Ireland
Italy
Scotland
Spain
Argentina
Brazil
Colombia
Mexico
Venezuela
Australia
China
India
Malaysia
Philippines
Taiwan
Thailand
Vietnam

Survey processes are rigorous as the satisfaction data from these surveys are used for the client’s supplemental management compensation programs.