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P R O D U C T Q U A L I T Y M E A S
U R E M E N T
RDA Group is the designated supplier for all product quality research worldwide for one of the United States largest automobile companies.
In an effort to meet established vehicle quality imperatives, this company called upon RDA Group to develop a standardized quality measure
for their global markets. After considerable research and testing, RDA Group developed an integrated quality system that is now adaptable in all global markets.
Currently, this product quality survey is being conducted in the U.S., Canada, and the following
global markets:
| Europe |
Latin America |
Asia-Pacific |
France
Germany
Great Britain
Ireland
Italy
Scotland
Spain |
Argentina
Brazil
Colombia
Mexico
Venezuela |
Australia
China
India
Malaysia
Philippines
Taiwan
Thailand
Vietnam
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Survey processes are rigorous as the satisfaction data from these surveys are used for the client’s supplemental management compensation programs.
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