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 Research ServicesFocus Group Facility     July 16, 2018  
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Qualitative Research
Focus Group Facility

 Focus Group Facility

The RDA Group invites you to experience our premier focus group facility whenever your research needs bring you to the Detroit area. "American Demographics" magazine ranks the Detroit metropolitan area as being closest to the demographic composition of the U.S. overall (local demographic profile).

Located in an affluent northern suburb of Detroit, our facility offers state-of-the-art audio/video taping, website usability testing, videostreaming over the Internet, comfortable tiered seating in the client viewing room and creature comfort.

Most important, RDA Group's professional staff always go the extra mile to ensure satisfaction.

Diverse Qualitative Research Services
  • Conventional focus group research
  • Website usability research
  • One-on-one interviews
  • Executive interviews
  • Mock juries
  • Radio listening groups
  • Media evaluations
Additional Services Available
  • Seasoned moderators on staff
  • In-house professional recruiting
  • Videostreaming via ActiveGroup
  • Translation services
  • Transcription services
  • Video with camera operator
  • Indoor and outdoor display area for large-scale product evaluations
  • Central location product evaluations
  • Nationwide project management
  • Color printers, high-speed copiers, and fax machines